Toni Loco

Toni Loco, only footsteps away from IZAKAYA and THE BUTCHER, Amsterdam. Curated by true restaurant visionaries, Toni Loco is more than your typical Italian-American style pizza restaurant. Toni Loco serves a unique selection of artisan beverages, from craft beer, selected wines and champagnes. But what’s dinner without dessert? Toni also serves homemade gelato. 

Toni Loco’s interior is utilitarian with a touch of sophistication. Interior architect, Pieter Kool, realized the brand identity, with a single gesture in material and colour palette. A 'one size' concrete tile grid system wrap the floor and walls. Much like the purist approach to their pizzas, the interior is minimalistic with careful attention to detail. The raw yet refined interior is finished with round mirrors to draw attention to the heart of the space - the kitchen. 

What defines Toni Loco?

A quality product beloved by many. Yes, that’s right, ask your ‘consigliere’ and he will vouch for it. Featuring authentic 50-centimer pizza made with a characteristically large hand-tossed this curst, in wide slices. Toni only chooses the best ingredients and strictly by-the-book authentic toppings, fresh vegetables, the special signature tomato sauce and shredded mozzarella, right down to the homemade sesame crust to green pizza constantly commits to creating more than just quality pizza. 


Toni Loco is looking for driven entrepreneurs and business owners who share the passion to make their location a success.

Toni doesn’t mess around with what ’s right 

Serving traditional pizzas with a modern twist, expect to indulge in an array of new tastes, from sesame crust to green pizza. Not compromising on the classics, Toni has it all; Bianca, Rosa, Olivio and tailor-made pizzas. 


  • We provide you a turn key solution: Interior design, kitchen equipment, furniture, wall art, packaging materials, food, all provided for you
  • We help you to train the team: Your team will be trained in one of our locations. We assist with menus, pricing, and everything else, to help prepare you to be ready to operate
  • The support doesn’t stop after opening: We will continue to provide you with support to ensure that your sales, quality and team engagement remain high, including global marketing and social media
  • Once you are committed to us, we are committed to you

Ongoing support

The Toni Loco franchise structure allows you to establish yourself as an independent entrepreneur and at the same time benefit from the experience of a strong and professional team within a proven system. Continuous marketing is carried out to further develop the brand awareness and drive sales.


Fill out the information request form and we will contact  you as soon as possible.

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Franchise sinds
Aantal vestigingen
Waarvan franchise
€ 12.500
Jaarlijkse fee
Totale investering
€ 175.000
Eigen vermogen
€ 50.000