Salone Franchising Milano

From large-scale retail to specialised trade, from food to fitness. There are many opportunities to become an entrepreneur that will be presented during Salone Franchising Milano, the event dedicated to the world of Franchising and Retail to be held from 19 to 21 October 2023 at the Allianz-MiCo in Milan.

Organised by Fiera Milano, the event will showcase new emerging business models capable of responding to the needs expressed by a consumer who has revolutionised his or her purchasing behaviour in recent years.

A wide selection of companies has already joined the Salone Franchising Milano, offering their expertise and a wide range of products and services. This varied offer will represent a true showcase of the Italian franchising world, providing aspiring entrepreneurs and those wishing to expand their business with a highly qualified choice. To date there are 70 brands with sectors ranging from retail to business services, from food to beauty, from fitness to specialised trade.

Large retailers choose franchising

Well-known brands, customer loyalty and an attentive, widespread presence in the territory: the large-scale retail trade chooses franchising formulas and relies on Salone Franchising Milano to find new entrepreneurs capable of investing in future openings. It is no coincidence, therefore, that the Main Partner of Salone Franchising Milano is precisely a leader in large-scale distribution, Eurospin:

"Franchising has been an integral and fundamental part of the Eurospin brand since its inception in 1993 and has been so throughout the company's first 30 years. From 2022 onwards, however, we have decided to set up a team dedicated to Franchising development and management, with the aim of ensuring that the network becomes more and more widespread, reaching new areas and new catchment areas. Franchising, in this sense, is the perfect complement to our direct development," explains Alessandro Penasa, President of the Eurospin Group. "As the Main Partner of the Milan Franchising 2023 Show, we certainly hope for a great response in terms of visitor attendance, but even more so in terms of qualified interlocutors interested in learning about the dynamics of franchising. The numbers show how this business formula is constantly growing; we therefore consider it essential that it be represented in a national event, capable of catalysing its fundamental aspects and bringing together all the main players."

Eurospin leads the pack of large retail brands present at the show: among them are Ard, Brico Io, Coop Lombardia and Crai Secom.

Food, electronics, personal services. Some proposals from Salone Franchising Milano

Among the many proposals on show, there was an important presence of companies offering products and services in the food sector, such as Old Wild West, a famous Italian steakhouse, La Bottega del Caffè, with its offer of pods and capsules of the best brands, Pizzikotto dedicated to pizzas and bakery products.
A truly varied offer dedicated to food that is also characterised by Cisbù, a hamburgeria with a typically Italian offering, eQip, dedicated to take-away pizza and hamburgers, and Spadù, characterised by the innovative offer of swordfish sandwiches, among others.

A large proportion of the companies present at the fair belong to the consumer electronics sector, with interesting formulas ranging from the repair of the most popular devices (Clinica IPhone) to the refurbishment of computers, mobile phones and notebooks (Kenovo), to software for every activity (Nubble). There is no shortage of providers of innovative digital technologies to improve and enhance sales techniques (Seisoddisfatto?, Payprint, Sinesy). Space is also given to security, with digital alarm systems by Verisure.

It is an increasingly widespread and in-demand focus, which is why it could not be missing at Salone Franchising Milano: wellness in all its meanings is present at the fair with Smart Gym, a reality that aims to grow also thanks to a dedicated App and SportIt, entirely dedicated to sportswear. While to satisfy the demand for beauty and fashion there is the presence of the famous Coin and the Ottica Catalonotto brands, with a complete offer of services and products for eyesight, and Mara Desideri with its fast-fashion proposal.

Then there are the personal services with a wide variety ranging from Fresissima Oltre il Franchising, dedicated to quality dental services, Iziwork, an intermediary specialising in temporary employment, Mister Lavaggio, offering home car washing.
Space is also given to culture with the Booklet proposal and its bookshops, an example of how even the dissemination of knowledge can find in franchising a winning formula for the retailer and convenient for the end user.

Among these brands are numerous start-ups that will be present to promote a promising business that will certainly be welcomed with participation by both aspiring and established entrepreneurs.
The event will be the perfect opportunity for all visitors to choose the right business for them and understand how to become a franchisee by starting their own business under the aegis of an established brand or a dynamic and ambitious start-up.

The appointment with Salone Franchising Milano is from 19 to 21 October 2023 at the Allianz-Mico in Milan.

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Allianz-MiCo in Milaan